Pradeep brings over two decades of work experience with him and is a seasoned corporate communications and public relations leader. He has been instrumental in building and protecting the reputation of leading Indian and multinational corporates. He has worked on both sides of the table in equal measure, with marquee corporations and leading reputation consultancy firms.
He has acquired a width of experience across Corporate Reputation Management, Storytelling, Crisis/Issues Management, Public Policy Advocacy, B2B PR, Brand Communications and Media Relations. He has been an advisor, to both global companies and Indian business groups across a wide range of sectors, including Consumer Products, Automobiles, Technology, Infrastructure (including Power and Telecom sectors), Healthcare, Luxury, Financial Services, and Social sectors.
Till recently, Pradeep was Vice President – Corporate Communications, ReNew Power – India’s largest renewable energy company. His responsibilities included corporate reputation management, advertising, media relations, digital and social media, brand building, marketing support for business and internal communications.
Prior to ReNew Power, Pradeep worked at PepsiCo for more than seven years. In his role as the Corporate Communications Director for PepsiCo India Region and the leader of the function, his responsibilities included corporate PR, brand PR, internal communications, consumer relations, crisis management and CSR communications. At PepsiCo he was responsible for protecting and enhancing the reputation and brands of PepsiCo and facilitating the development of a culture, which promoted employee engagement. After heading communications for PepsiCo in India for almost six years, he was promoted to a regional role for PepsiCo Asia, Middle East and North Africa (AMENA).
He also worked as the Branch Head and General Manager for Delhi office of Weber Shandwick, and with Genesis Burson-Marsteller as a Partner Associate.
Pradeep holds a Master’s degree in Physics from Hansraj College, Delhi University and a Post Graduate Diploma in Business Management, from Birla Institute of Management Technology. He is an avid student of astrology and a Dire Straits fan.
Mohit is the Co-Founder and Principal at Kritical Edge Consulting, with over 20 years of diverse corporate experience. As the Principal, Mohit specialises in development and delivery of training programs and has trained at and consulted organisations like Airtel, Oracle, Hero Motocorp, Honda Motorcycles & Scooters, Indus Towers, Cisco, Genesis BM, Text 100, L&T, Baxter, Ericsson, Eli Lilly, Nokia Siemens Networks, Pernod-Ricard, R-Systems, NIIT, Aricent and Versign among others.
A Masters in Management, he has been actively associated with training and development for over 17 years and is a regular speaker at Birla Institute of Management Technology, Greater NOIDA; IMT, Ghaziabad; IMI, New Delhi; FORE School, New Delhi; OP Jindal University, among other institutes in India.
Before founding KNOLedge, he was leading the global marketing of Petro IT Limited (a part of the Chimes Group), a specialised IT products and services company providing end-to-end solutions to asset owners in the Oil & Gas industry.
In his previous role within the Chimes Group, he was the Business Head, Skillment Edu, leading a team of professionals to deliver training and coaching services to corporates and academic institutions.
He has served as Director – India (Mobile TV Platforms), MIH Group, where he was heading the company’s India operations and its foray into Mobile TV. He was responsible for the company’s operations and strategy in the country. MIH India currently runs www.goibibo.com and is a strategic investor in www.flipkart.com.
In his previous assignments as Principal Consultant at FiNoble Advisors and as Consultant at Tecnova India, Mohit successfully assisted multinationals incubate and grow their India businesses and has consulted with companies from over 20 countries; and has serviced Fortune 50 clients.
He has also worked as Asst Editor (Research), Dataquest, the leading IT publication in India. He was featured on the inaugural show of Gadget Guru on NDTV Profit.
An avid reader, Mohit has been the Curator of TEDxKnowledgeCity (2011 & 2012) and has attended TEDGlobal 2011. He has also mentored the organising teams of TEDxBanyanTreeSchool and TEDxFORESchool.
Amritha has been part of the founding team of Kritical Edge Consulting. With over two decades of experience in the communications space, Amritha has worked on a multitude of external and internal communications campaigns across a broad spectrum of industry segments.
In her last role as the GM, Corporate Communications at CBRE South Asia Pvt. Ltd., she single-handedly managed the entire communications mandate for the business in India for several years. One of her key responsibilities and deliverables during her tenure was to leverage existing relationships with industry bodies to create annual intellectual properties as well as enhance CBRE’s participation and engagement in their regular events. This included building properties with associations such as CII, RICS, AMCHAM and FICCI to name a few. The objective was to showcase the firms’ expertise across Real Estate. She was also responsible for the implementation of short and long-term PR strategies for CBRE across all business line, including thought leadership, leveraging research reports, media relations, events, internal communication, awards and so on.
Amritha holds a Bachelor of Honours degree in English from St. Stephens College, Delhi University. She loves to read and is passionate about baking and cooking.
Nora has over 17 years of experience in Digital Marketing and PR handling brands like Disney, Sony TV, Lego, IndiGo Airlines, South African Airways, Virgin Atlantic, Lays, First Cry, Mama Earth, Hero Honda, NIIT and HCL. She is a published author, a presenter and an expert in PR & Communication. Nora has also built a Parenting Platform called – A Classic Mom.
Ishaan has been part of the Kritical Edge team for almost a year and works as a Digital Marketing specialist. He has close to 10 years of experience as a marketing professional with a strong exposure in business management.
In his role as a social media expert, Ishaan manages the digital marketing mandate for clients. His work includes devising strategies to drive online traffic to the social media handles and websites of clients, developing and managing campaigns for lead generation, content creation, ideating and executing innovative campaign ideas, event marketing, planning and onsite coordination for events. He has also developed thought leadership campaigns.
Prior to joining Kritical Edge, Ishaan was a business owner in the garments export industry and handled operations & marketing in his firm. He had led sales and marketing initiatives to new markets such as US, Australia and Europe and was managing the business relationships with the firm’s international clients.
Ishaan holds a Bachelor of Commerce Degree from Dyal Singh College, Delhi University. He has passion for sports, food and technology.
Shantanu comes with 5+ years’ of experience in Marketing and Sales. Shantanu has a rich experience of leading and executing various marketing activities in the digital and traditional domains and brings forth broad marketing knowledge and insights, coupled with focused campaign experience. Before joining Kritical Edge, Shantanu had worked with the beverage division of a CPG (Consumer Packaged Goods) company and also led marketing for a training company.
Shantanu holds a Master’s degree in International Relations from The University of Manchester and is a Google and HubSpot certified Digital Marketing Professional. He has a Diploma in Export Management from IIFT, Delhi and he is an avid student of history and politics.
Mansi is an experienced Graphic Designer with a roll-up-your sleeves approach. She possesses innovative ideas and an absolute undying passion for anything creative. A true self-starter, she can quickly and independently assess business requirements. She has helped many clients to achieve business development and business growth goals through forward-thinking graphic designs and strategies. Mansi’s work exemplifies an appreciation for complete brand experiences. Her artistic work spans across illustration, design and creative direction, for which she has been lauded by clients across industries.
She is an strong arts and design professional with a Diploma focused in Graphic Designing from MAAC South Extension, Delhi. Mansi also holds a Bachelor of Technology Degree in Mechanical Engineering.
Lalit combines extreme creativity with business requirements to deliver on client work. He has robust experience in both print and digital media.
Highly proficient in various design software such as Adobe Illustrator, Adobe Photoshop, Adobe InDesign and Adobe Premier, Lalit likes to experiment with complex and new designs yet has been consistently producing an easy to understand and impactful body of work.
He is self-motivated and has a get it done attitude which has been much appreciated by our clients.
Before joining Kritical Edge, he had worked with a Design Company. Lalit holds a Diploma in Multimedia from Arena Animation.